A marketer’s guide to Core Web Vitals and page experience

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your organic listings is real Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience Update was on the horizon, based on information taken from internal studies and industry research that demonstrates how users prefer sites with a great page experience. This new set of search ranking signals incorporates user experience metrics including mobile-friendliness, safe browsing, SSL certification, and intrusive interstitials, as well as Core Web Vitals.

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A marketer’s guide to Core Web Vitals and page experience

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines

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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

Optimizing the browser long tail across platforms, devices, and countries

30-second summary: If a company or brand wants to go global, it must understand the intricacies of where and how consumers browse, realizing that true optimization must consider content consumption trends and regional device or browser differences. Better user experiences and higher engagement levels depend on it.

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Optimizing the browser long tail across platforms, devices, and countries

Why dark mode web designs are gaining popularity

30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change

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Why dark mode web designs are gaining popularity

Guide to using interactive 404s to boost your SEO

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end

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Guide to using interactive 404s to boost your SEO

Faster pages, stronger sales: Optimizing ecommerce site speeds

Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged.

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Faster pages, stronger sales: Optimizing ecommerce site speeds

How to check Google search results for different locations

One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is simple, things you’ve Googled, read and watched are  stored  for at least  three months  before your Web & App Activity is deleted, if at all. This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver  personalized results .

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How to check Google search results for different locations

Six HTTP status codes most critical to your SEO success

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process.

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Six HTTP status codes most critical to your SEO success