How search giants are helping spread COVID-19 awareness

30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need. Google also made changes to Google My Business to help companies navigate through this difficult time

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How search giants are helping spread COVID-19 awareness

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you ‘ re going to be amazed by how many factors you ‘ ll have to consider when optimizing your writing for multiple search engines.  Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

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How writers can optimize content for a variety of search engines

Bing takes over Yahoo ad delivery: Five things to prepare

January saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March . Oath had been renamed Verizon Media and Yahoo Gemini had switched to the name “Oath Ad Manager” only recently but Verizon (who agreed to the acquisition of Yahoo Inc

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Bing takes over Yahoo ad delivery: Five things to prepare

Six tips for B2B paid search success

Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a bit more challenging when you can’t see the direct conversions or e-commerce revenue.

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Six tips for B2B paid search success