30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU.
30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that are more tailored to their search queries
30-second summary: Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture , and search habits. It’s not a cookie-cutter approach where one size fits all across all regions. Chief Executive at Go Up Ltd, Edward Coram James shares a strategy to tackle the challenges of international SEO.
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s Internet Trends 2016 Report.
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry. From alternative search engines to future trends, best online courses to algorithm updates, these were some of our highlights from the past year
More than 500 engineers, designers, managers and other staff from across global Google offices have signed an open letter at Medium.com calling on the search engine to stop their Dragonfly project and for company leaders to “commit to transparency, clear communication, and real accountability.” As we reported last month … Google’s project Dragonfly first came to light in August via The Intercept and their reports surrounding leaked documents containing details about the project . In a nutshell, the project looked to be a fresh attempt by Google to re-enter the Chinese search market since having been blocked by the state back in 2010. Dragonfly was speculated to be taking the shape of a mobile search engine.
A few days ago, the news emerged that Chinese search engine Sogou ( 搜狗 ) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday.