A review of the payday loans algorithm in 2021

30-second summary: Any company holding a top-five position for the search term “payday loans” on Google is likely to be generating some serious revenue. Being an industry that was once worth around £2 billion in 2013 the industry is not as decorated as it once was, with companies from all over the world trying to tap into the UK payday lending market

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A review of the payday loans algorithm in 2021

A review of the payday loans algorithm in 2019

The payday loans industry continues to be a lucrative and popular sector in the UK. With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and refine since 2013, as touched upon in the payday loans algorithm review from last year . Never before had Google dedicated an entire algorithm to one particular product so openly, and at the time it was considered ground-breaking.

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A review of the payday loans algorithm in 2019