Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors

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Six things missing from your competitor research

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence of new competitors, or loss of backlinks To diagnose a traffic drop, identify which traffic source is declining, then find which pages have lost traffic It is important to avoid hasty decisions, take your time exploring whether you lost any positions and which pages replaced yours Try to evaluate why this shift has happened and how you may fix it Have you ever checked your analytics and saw a sudden or gradual decline in organic traffic? Who hasn’t? If there’s one common thing in just about any marketing strategy: All of us have dealt with organic traffic decrease on many occasions.

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Diagnosing a traffic drop? Just breathe!

How to make the most of Google’s “People also ask” results

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites.

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How to make the most of Google’s “People also ask” results

Accessibility and SEO: Where they overlap and how to optimize for both

The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true

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Accessibility and SEO: Where they overlap and how to optimize for both