30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementation There are three aspects you need to balance in order to win over C-suite Kevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations Your best ideas aren’t worth a dime without funding.
30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to make sense to people if it’s to lead to better engagement and increased conversions. That’s where visualization comes in
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Unlocking the secrets of data storytelling in 2021
30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens, while others are leaning more into contextual advertising Coegi’s Sean Cotton explores the challenges and opportunities marketers face in the absence of third-party cookies, as well as viable alternatives they can use to keep audience targeting on point Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but it’s also one that might leave businesses scrambling when the cookie jar disappears.
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is at in the conversion funnel will tell you if the network brings conversions By having two different campaigns that are network specific, you will be able to properly target your audience with clear messaging while being able to access key data points quickly and accurately There are two networks within Google AdWords – display and search. When you set up a campaign for the first time, you may notice an option to add either one of these within the settings
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How to best utilize the networks within Google AdWords
30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine.
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Need to step up your social media marketing? Follow this recipe
30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of
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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird
30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem.
30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers reconsidered their budget in response to the coronavirus outbreak. This post attempts to underline some of the strategies you can consider practicing to restore your reputation and recognition on social media
Post-COVID-19 strategy to restore your social media reputation
30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds. Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the top. There are six key factors that the Instagram algorithm relies on to determine which posts should appear first: interest, relationship, recency, frequency, following, and usage.
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How to optimize for the Instagram algorithm in 2020
30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day
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What will make your brand stand out on LinkedIn in 2020?