How you can embrace paid search automation to maximize outcomes

30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still a level of discomfort with handing the keys to the kingdom over As a long-time skeptic myself, I make the argument for automating core components of search campaigns and share the areas where marketers should instead focus their energy and attention for success in 2022 “Automation” it’s a word of constant focus for search marketers these days – and rightfully so. There are more components to search than ever before, and automation is a critical tool that enables us to optimize campaigns at scale and frees us to focus on what can’t be automated. Google has released automated solutions to nearly every aspect of account management, but how do we know when it makes sense to hand over control and where we should maintain a strong level of influence

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How you can embrace paid search automation to maximize outcomes

Where paywall content stands with SEO: A focus on user experience

Publishers are increasingly adopting the paywalled content approach as a monetization strategy. If there’s anything, paywalled content has helped publishers generate more revenue online.

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Where paywall content stands with SEO: A focus on user experience

4 warning signs AdSense is ruining your contextual advertising strategy

In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and its functionality, certain tactics and strategies had become industry standards.

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4 warning signs AdSense is ruining your contextual advertising strategy