Studying the anatomy of a successful high-conversion landing page

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA.

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Studying the anatomy of a successful high-conversion landing page

Remarkable impacts of COVID-19 on Google SERPs

30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new SERP-related changes are meant as both a remedy and an insight into what the future of Google searches may look like. These changes have allowed Google to finally make some headway in combining two essential but vastly different needs of its users, that is, personalization and diversity of results.

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Remarkable impacts of COVID-19 on Google SERPs

Top tips to grease your email marketing wheels in 2020

Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it

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Top tips to grease your email marketing wheels in 2020

Four tips to help your brand thrive despite Google’s notification changes

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use  quiet notification prompts . These prompts are far less visible than the standard prompts that show up below the address bar.  What’s more, in Chrome, users can now receive all opt-in requests quietly if they choose. Many brands—retailers and publishers, in particular—have experienced tremendous success with web notifications

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Four tips to help your brand thrive despite Google’s notification changes

Voice search optimization: The why and how

Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day.   If you’re a Star Trek fan, you would definitely recall the scenes when actors used to speak to computers for answers. It all looked like something that would never come into existence.

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Voice search optimization: The why and how

Optimizing for position zero: The future of voice search

It’s still early days in the world of voice search, and yet already this new type of device and search engine use is – according to comScore – expected to account for up to 50 percent of the global search market next year. That’s a major shift in consumer behavior in only a few short years. Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase

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Optimizing for position zero: The future of voice search

Top four social listening tools for 2020 and why they’re great

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity ) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience ) like it’s the end of the world. But the feedback we really want is different.

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Top four social listening tools for 2020 and why they’re great

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An  old prediction  that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s Internet Trends 2016 Report.

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Who’s poised to win the brewing v-commerce wars?

Kenshoo Trends Report – The state of search advertising in 2019

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and anyone working in the industry.

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Kenshoo Trends Report – The state of search advertising in 2019