30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests Collaborate and meet real people – use every opportunity (events, meetups, live sessions) to talk to people and listen to what they’d be interested in consuming Use “question research” to understand the existing information gaps in the market Re-package your old, better-performing content into new (updated) assets If you feel like everything has already been written and you have no idea what else you can write about, here are six content ideas for you that help you come up with valuable and engaging content this year: 1. Use new keyword research tools Keyword research is not just for SEO! They can give you in-depth insight into your audience’s interests, questions, and struggles. Research and address them in your content

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Six content ideas to supercharge your marketing in 2021