Six content ideas to supercharge your marketing in 2021

30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests Collaborate and meet real people – use every opportunity (events, meetups, live sessions) to talk to people and listen to what they’d be interested in consuming Use “question research” to understand the existing information gaps in the market Re-package your old, better-performing content into new (updated) assets If you feel like everything has already been written and you have no idea what else you can write about, here are six content ideas for you that help you come up with valuable and engaging content this year: 1. Use new keyword research tools Keyword research is not just for SEO! They can give you in-depth insight into your audience’s interests, questions, and struggles. Research and address them in your content

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Six content ideas to supercharge your marketing in 2021

Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy Create a detailed editorial calendar to plan out all assignments and deadlines to “catch” the rising interest in seasonal content and deals Summer is a slow season for many businesses, especially those in a B2B niche.

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Here’s how you can master your next seasonal digital marketing campaign

Four common SEO problems with Shopify and how to fix them

30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply to all CMS platforms, but Shopify has several in-built features that cannot be customized, meaning some items require more unique workarounds Edward Coram-James discusses issues such as restricted URL structure and duplicate content, providing advice on how to combat Shopify’s shortcomings in these areas Shopify is the most widely-used ecommerce platform, making it easier than ever before for businesses to sell their stock online.

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Four common SEO problems with Shopify and how to fix them

Social media analytics 101: The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost

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Social media analytics 101: The data that matters most

Seven underrated Google Analytics features that boost performance

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing.

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Seven underrated Google Analytics features that boost performance

Artificial intelligence (AI) is key to reducing digital ad waste

30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data.

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Artificial intelligence (AI) is key to reducing digital ad waste

Speed and performance of Web dev, SEO, and marketing agencies websites

30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle

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Speed and performance of Web dev, SEO, and marketing agencies websites

Why behavior analysis is important online business

30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

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Why behavior analysis is important online business

Top 15 Chrome extensions for social media marketers

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.

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Top 15 Chrome extensions for social media marketers