Top tips to grease your email marketing wheels in 2020

Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it

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Top tips to grease your email marketing wheels in 2020

Google brings AMP to email: What does this mean for email marketing?

Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever.

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Google brings AMP to email: What does this mean for email marketing?

How Progressive Web Apps could rule mobile ecommerce in 2018

Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study , a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every second counts. Looking after your customers with great user experience is also rewarded with a ranking boost, with Google announcing in that from July this year  page speed will officially be a mobile ranking signal .

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How Progressive Web Apps could rule mobile ecommerce in 2018