Effective Amazon PPC Management: How to get the most of a limited budget

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing

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Effective Amazon PPC Management: How to get the most of a limited budget

Amazon emerges as search advertising powerhouse

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming as well. In fact, it’s on track to generate more than $10 billion in advertising revenues over the next year, a nugget found within Amazon’s most recent third-quarter financial results. In September, the global powerhouse unified its disparate ad products and systems under one brand, Amazon Advertising

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Amazon emerges as search advertising powerhouse