30-second summary: SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, takes a detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings
Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have worked for other marketers and brands and could inspire your team’s brainstorming. There are numerous brands that have adopted diverse content marketing strategies to their benefit. How and why were these brands successful and how can you adopt their content marketing strategies? We look at seven content marketing strategies you can try, along with examples of brands that successfully executed those strategies.
At The Transformation of Search Summit next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia , SVP and Head of Strategic Transformation and Partner Marketing at SAP. Siddharth has grown his career in marketing at various companies, including spending the past 11 years at SAP
As we gear up for The Transformation of Search Summit at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming session on voice search optimization
Like many tech and tech-adjacent industries, SEO is a largely male-dominated field. Relatively few statistics exist on the exact gender split within the search industry, but a Moz 2015 Online Marketing Industry Survey put the percentage of men working in SEO at close to 70%. SEM was a little more even gender-wise with around 60% men working in search marketing, while PPC was even more male-dominated, with the survey finding that some 80% of PPC professionals were men
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know