Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity

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Search in 2021: Five must knows for advertisers and marketers

The agile marketer: Building agility with technology and talent

30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks.

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The agile marketer: Building agility with technology and talent

Guide to call tracking and the power of AI for analyzing phone data

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls.

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Guide to call tracking and the power of AI for analyzing phone data

How did the Gillette video impact search traffic?

Over the past couple weeks there was a lot of media coverage, in both traditional and social mediums discussing the Gillette “The Best a Man Can Be” ad.

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How did the Gillette video impact search traffic?

Why campaign structure is the killer competitive advantage

When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be.

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Why campaign structure is the killer competitive advantage

How to optimize VR content for search

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are endless and exciting.

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How to optimize VR content for search