Navigating a cookieless future

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands 90 percent usage on iPhones, and Chrome, which commands five percent. These moves towards user privacy and marketing compliance are effectively a pivot away from the traditional advertising and search marketing industry, which will impact later players like Facebook to national media agencies like GroupM

See the original post:
Navigating a cookieless future