30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence of new competitors, or loss of backlinks To diagnose a traffic drop, identify which traffic source is declining, then find which pages have lost traffic It is important to avoid hasty decisions, take your time exploring whether you lost any positions and which pages replaced yours Try to evaluate why this shift has happened and how you may fix it Have you ever checked your analytics and saw a sudden or gradual decline in organic traffic? Who hasn’t? If there’s one common thing in just about any marketing strategy: All of us have dealt with organic traffic decrease on many occasions.
Diagnosing a traffic drop? Just breathe!