Design systems and SEO: does it help or hinder SERP achievements?

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must drive users from A to B without any unnecessary steps in between – while retaining relevant copy that ties in with your SEO strategy Review your website design when considering your SEO strategy KPIs – a drop in traffic may be due to a substandard or outdated layout Do not neglect copy, as UX meta copy will improve your CTR on paid advertising. In turn, though, ensure that your website’s design system is strong enough to obtain a suitable quality score and keep your Google Ads spending within budget In many respects, a website is the home of your business on the web. To this end, it’s perhaps fitting that creating a website is not unlike building a house.

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Design systems and SEO: does it help or hinder SERP achievements?