The Google page experience: What you need to know and five steps to prepare for 2021

30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience.

See the original post here:
The Google page experience: What you need to know and five steps to prepare for 2021

JavaScript rendering and the problems for SEO in 2020

30-second summary: Anyone working in enterprise SEO in 2020 will have encountered this web architecture scenario with a client at some point. Frameworks like React, Vue, and Angular make web development more simply expedited.

Continue reading here:
JavaScript rendering and the problems for SEO in 2020

How to improve your SEO after Google’s spot-zero-termination

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped

See more here:
How to improve your SEO after Google’s spot-zero-termination

Nine site audit issues we always see and tips to tackle them

After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly but most of the time these issues are caused by the sites being managed by multiple people, knowledge gaps, and simply the factor of time. We tend to use two crawlers at Zazzle Media which will be mentioned throughout this post

Read the original here:
Nine site audit issues we always see and tips to tackle them

Five social media trends that are shaping 2020

Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course, trying to predict social media trends is much more trustworthy than fortune-telling even if you’re using astrology as a framework for that.  Most social media predictions stand on the  existing trends  and  research , which makes them highly likely to actually be accurate.  It’s a common truth that social media platforms are constantly changing, they come up with new features, change algorithms, review their respective policies, and it all affects the way we do marketing on social.

Read this article:
Five social media trends that are shaping 2020

Four tips to help your brand thrive despite Google’s notification changes

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use  quiet notification prompts . These prompts are far less visible than the standard prompts that show up below the address bar.  What’s more, in Chrome, users can now receive all opt-in requests quietly if they choose. Many brands—retailers and publishers, in particular—have experienced tremendous success with web notifications

Read more:
Four tips to help your brand thrive despite Google’s notification changes

Six key SEO recommendations that matter in 2020

SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the full potential of SEO and stay contingent in the game.  1

Read the original:
Six key SEO recommendations that matter in 2020

How to identify and address the four biggest digital growth challenges

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover growth blockers and explain how to assess the opportunities that overcoming them would present

Read this article:
How to identify and address the four biggest digital growth challenges