Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawning of AMP (Accelerated Mobile Pages) firmly on the agenda, and this coupled with the following evaluation of 200 domains, really hits home that one of the largest mistakes you can make is not having a mobile friendly website. Take for an example The British Monarchy. Royal.gov.uk does not offer a mobile-friendly version of its site, which means its mobile-visibility is 37% lower than their desktop counterpart.
See the rest here:
The winners and losers of ‘mobilegeddon’ in the UK