30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula for KD score calculations that it says has improved accuracy With countless companies competing for the same audience, digital marketers need to develop a highly effective and targeted content strategy to find a way through the crowded market and connect with potential customers. Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.
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The importance of accurate keyword difficulty scores