Seeing Your Brand through Customer-Colored Glasses

By George Skaff, Nuance Communications As a customer-centric brand, it’s easy to fall into the mindset that you understand what your customers want. But, do you really? Or do you project your own perceptions of how a customer experience should look

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Seeing Your Brand through Customer-Colored Glasses

5 Must-Track Mobile Metrics: Measuring the Mobile User Experience

:: By Dan Engel, Mobile1st :: Mobile, as we all know, has become a critical touchpoint, even a hub, in your customers’ journeys to conversion. How do you know when your website defeats instead of delights your mobile customers though?  There are five must-track mobile metrics for monitoring and evaluating your customers’…

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5 Must-Track Mobile Metrics: Measuring the Mobile User Experience

5 Ways to Create Frictionless Forms

:: by Larry Brangwyn, Head of User Experience, PCA Predict :: Reassuring your customers that you can be trusted with their personal information is no easy feat.

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5 Ways to Create Frictionless Forms

Responsive Email Drives Higher CTO Rates

If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer.  A new report out from Yesmail,  ”Do or Die: The Implications of Ignoring Responsive Design,” reveals that brands which implemented responsive design in their email campaigns garnered 55 percent higher mobile… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Responsive Email Drives Higher CTO Rates

The 4 Phases of Online Reviews

By Jonathan Hinz, Trustpilot  It doesn’t matter what your organization is selling or which demographics it’s targeting; there’s a common denominator behind the success of every online and in-store retailer: your customers, and the strength of your relationships with them.

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The 4 Phases of Online Reviews

Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers

Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it’s vital to understand the basic mechanisms behind how people search.

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Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers

How to Create a Content Marketing Strategy From Your Existing SEO Content

If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value.

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How to Create a Content Marketing Strategy From Your Existing SEO Content

5 Takeaways From the World Cup for Global Search Marketers

How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over.

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5 Takeaways From the World Cup for Global Search Marketers

Social Media Marketing Gone Wrong

Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up.

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Social Media Marketing Gone Wrong