Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next.
See the original post here:
Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]
All the major search engines are celebrating Valentine’s Day this year with special logos or pictures on their home pages. In addition to Google’s Valentine’s Day Doodle featuring Tony Bennett, Bing, Yahoo, Baidu and others are sharing the love.
See the original post:
Search Engines Crazy in Love on Valentine’s Day 2012
A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the New Year, according to comScore.
Read more:
Yahoo Search Engine Market Share Slips in January 2012
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what’s expected to be a big year for paid search.
Read the original:
Get Your adCenter Search Marketing Campaign in Shape for 2012
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
Follow this link:
7 Steps to Prepare For the Search Alliance in the UK
Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang’s resignation from the Yahoo board of directors and all other positions with the company, effective today, was announced via a press release minutes ago
Read the rest here:
Jerry Yang Quits Yahoo!
Bing is finally the No.
Continue reading here:
comScore: Bing Takes No. 2 Spot From Yahoo in December 2011
Yahoo’s Small World Experiment, led by Duncan Watts and Sharad Goel, Principal and Senior Research Scientists at Yahoo (respectively), aims to conclusively answer the question of degrees of separation.
Originally posted here:
Yahoo Study Seeks Algorithmic Answer to ‘Six Degrees of Separation’
After a four-month search, Yahoo has finally filled the corner office.
Read the original post:
Yahoo Hires New CEO
Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine market. Comparatively, Yahoo has been in the search game since 1995
Original post:
Bing’s Search Share is Movin’ on Up