How to hire the right SEO agency

Organic search accounts for 51% of the traffic brands receive on average, and investment in  SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right SEO company

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How to hire the right SEO agency

What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research : Keyword clustering. Single-keyword SEO has been a staple for a long time

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What is keyword clustering, and who cares? (Hint: you should!)

An in-depth guide to Google ranking factors

In SEO , Google’s ranking factors are the stuff of legend. There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their order of importance , is the subject of perennial debate. While we at Search Engine Watch can by no means lay claim to a complete list of Google ranking factors (and anyone who says they can is lying to you – yes, even if they’re from Google, probably), we’ve delved into the subject a fair bit.

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An in-depth guide to Google ranking factors

6 lesser known tools to power your content marketing

It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools.

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6 lesser known tools to power your content marketing

10 tips to make your Magento online store more secure

An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be.

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10 tips to make your Magento online store more secure

The best SEO influencers and resources to follow

More than any other digital marketing discipline, SEO is a game of opinions . There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate.

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The best SEO influencers and resources to follow

Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement.

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Pump the brakes: SEO and its sweeping statements