How to scale your business internationally on search engines

Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market

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How to scale your business internationally on search engines

Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum , and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month

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Taming the local search beast in a post-Possum and Fred world

Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working would be random at best

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Targeting generational buzzwords like “Millennials” means targeting no-one

What’s new with Earth? First impressions of the relaunched Google Earth

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.

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What’s new with Earth? First impressions of the relaunched Google Earth

All Your Ads Are Automated

Artificial intelligence is about to make the work of even the most creative advertising executive obsolete. Google announced that it has automated the process of creating new ad variations for AdWords and is actually testing out the functionality live on some campaigns right now.

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All Your Ads Are Automated

Seven ways to elevate your personal and professional SEO performance in 2017

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations

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Seven ways to elevate your personal and professional SEO performance in 2017

How a new AI powered search engine is changing how neuroscientists do research

When you think of artificial intelligence , images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance.

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How a new AI powered search engine is changing how neuroscientists do research

Workplace by Facebook: a reality check

Internal social tools are fantastic for business. They break down barriers, build connections, and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too.

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Workplace by Facebook: a reality check

Influencer marketing: the strides we’ve made in 2016

Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year. This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Marketers are investing more in influencer marketing Recent “60 Minutes” reports show that influencer marketing is rapidly inserting itself into the mainstream conversation and is becoming more familiar to average consumers.

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Influencer marketing: the strides we’ve made in 2016

Case Study: A Penguin 4.0 Recovery

We’ve had time for the dust to settle after the Real-Time Penguin update was released.  It’s now been more than 4 weeks since the update was implemented, and close to a month since Google announced the end of the launch.  The question in everyone’s mind now is – what can we learn from this update

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Case Study: A Penguin 4.0 Recovery