If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working would be random at best
Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.
Artificial intelligence is about to make the work of even the most creative advertising executive obsolete. Google announced that it has automated the process of creating new ad variations for AdWords and is actually testing out the functionality live on some campaigns right now.
According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations
When you think of artificial intelligence , images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance.
Internal social tools are fantastic for business. They break down barriers, build connections, and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too.
Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year. This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Marketers are investing more in influencer marketing Recent “60 Minutes” reports show that influencer marketing is rapidly inserting itself into the mainstream conversation and is becoming more familiar to average consumers.
We’ve had time for the dust to settle after the Real-Time Penguin update was released. It’s now been more than 4 weeks since the update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update
It’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning , artificial intelligence and developing increasingly sophisticated algorithms , it’s unusual to come across a company which sets out to do the exact opposite. Enter Digle , the ‘people-powered’ search platform.