Advertisers using search retargeting can see dramatically higher conversion rates and lower cost per acquisition but campaigns need to be set up in a way that essentially protects them from bidding poorly. Fortunately, most networks offer up some way to control what ads are shown, how often, and of course, to whom. Bing, for example,… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Popular social media marketing solution Hootsuite has acquired advertising technology startup AdEspresso. While terms of the deal were not disclosed, AdEspresso was valued at $20 million back in May 2016, following a $1.4 million investment round.
An eye-tracking study from Fairfax Media takes a closer look at which online ad creative elements best capture consumers' attention, as well as the types of online ad formats seen most often on content websites, and the results might surprise you. The researchers found that ads which were looked at and recalled most by participants were…
By Michael Pavone, Pavone Marketing Group, Inc. Advertising has long been a mirror for American culture, but nowhere is this as evident as the history of Super Bowl commercials. Over the past half-century, the spots themselves stand as time capsules of what we thought was important, topical or funny; their tone shifts with every year in…
Snapchat has reportedly signed a deal with Oracle Data Cloud that will enable marketers to use data from offline purchases to target Snapchat users with more relevant ads. The popular social network is not the only one that's offering “advanced targeting” of course.
Google is introducing a new service that will enable AdSense publishers to show fewer ads on a particular website. The “Show fewer ads” functionality was previously limited to those participating in AdSense Labs, but is now available under the “My ads” tab under the new “Ad balance” name.
:: By Patrick Salyer, Gigya :: Just when you thought articles predicting technology trends in 2017 were on the wane, we’ve got one more for you. This article is one we hope you can actually use to plan your customer strategy — especially if your company recognizes customer identity as an indispensable tool to deliver a unified,..