Highlights from TechSEO Boost: The key trends in technical SEO

Although most search conferences contain some sessions on technical SEO , until now there has been a general reluctance to dedicate a full schedule to this specialism.

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Highlights from TechSEO Boost: The key trends in technical SEO

A world without “(not provided)”: How unlocking organic keyword data leads to a better web

Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became replaced by “(not provided)”. By 2014, the (not provided) issue was estimated to impact 80-90% of organic traffic , representing a massive loss in visibility for search marketers and website owners

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A world without “(not provided)”: How unlocking organic keyword data leads to a better web