To date the leaders of restaurant takeaway and delivery have prospered, largely, on an open approach, that allows customers to choose between mobile web and apps. But a new breed led by UberEats and Amazon Prime won’t allow mobile web access, as they attempt to drive people download their native apps . Whether consumers want to find/order a meal to eat in, takeaway or have delivered, increasingly the tool of choice is the mobile phone.
There is a great deal of interest in using Google AMP (or Facebook Articles if you're more inclined to social media), and there's no denying web designers aren't being pressured to support the mobile experience in any way they can. SUBSCRIBE to Website Magazine & Accelerate 'Net Success While AMP and Facebook… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality. But if your business is going to be on track for success, then both need to be working in harmony.
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design , and here we present those pillars… 1. Mobile-first web design The mobile-first philosophy dictates that all websites – mobile, tablet, PC – are designed, optimised and developed for the mobile device, connection, user and context. This made-for-mobile web design is then enhanced or altered, where necessary, for different devices, connections and users.
Whether a mobile site uses a hamburger icon , menu button or alternative forms of navigation, it is critical that it stands out. It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing. The first column in this series on mobile menu best practice looked at: The hamburger icon and alternative menu buttons
We all know the importance of imagery , especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures. The right emotive photograph of the right proportions that loads rapidly is a fantastic way to bring your offline identity in a homogenous digital world