ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers More details on why marketers can’t afford to miss this golden opportunity Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology. While it continues to grow rapidly – the AI market is expected to grow from $28.42 billion in 2019 to $40.74 billion in 2020 at a CAGR of 43.39% — we observed that the knowledge gap stands as one of the biggest challenges for AI technology adoption and implementation, and our AI Summit 2020 aims to help businesses address exactly that continuum.

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

Four ways you can use AI to optimize your AdWords campaigns

Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers need to approach search advertising. In addition to AdWords itself incorporating AI into its framework, new opportunities are arising that can give marketers an edge over their competitors, or automate lower-level tasks, freeing up more time for strategy.

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Four ways you can use AI to optimize your AdWords campaigns