30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility.
30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process Google is now recognizing 119 different languages on voice search. Which is great for user experience.
30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year.
30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add context and nuance that strictly visual language can’t capture
30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in most countries are cutting back on discretionary spending as optimism for economic recovery has fallen. Groceries, household supplies, personal care, and entertainment are among the categories in which consumers plan to maintain spending.
Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening
The baby boomer generation placed smartphones in the hands of the millennial generation and younger generations. As the baby boomers enter the retirement stage of life, they’re not quite up-to-speed on all the great things that technology can do for them. Part of the reason for that is that they’re just not as familiar with all the things technology can help them with.
Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day. If you’re a Star Trek fan, you would definitely recall the scenes when actors used to speak to computers for answers. It all looked like something that would never come into existence.