In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the image, has been rolled out worldwide across both iOS and Android. ASOS has placed a big bet on visual search, and for good reason.
It’s been a year since Pinterest announced the launch of Lens , its new visual search tool. How has it evolved since then?
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Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands
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Pinterest moves into paid search: What you need to know
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest , Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text