How to use content marketing to boost ecommerce conversions and user experience

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads

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How to use content marketing to boost ecommerce conversions and user experience

Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers. A vast amount of the work we do — at Kaizen   and many other similar agencies — is create content with the sole purpose of building high authority links , making it all the more imperative that we are conscious of the changes and trends outlined above

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Three fundamental factors in the production of link-building content

Four visual design cues ecommerce marketers should use in 2019

Digital campaigns are all about visuals in today’s digital world. According to  Deposit Photos on visual trends in 2019 , “To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of visuals are becoming prominent for a reason.” Social Media Examiner’s  2018 Industry Report shows that 80 percent of marketers use visual assets in their content marketing.

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Four visual design cues ecommerce marketers should use in 2019