30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads
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How to use content marketing to boost ecommerce conversions and user experience
30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page.
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How visual content can give a boost to your SEO and how to take advantage
One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers. A vast amount of the work we do — at Kaizen and many other similar agencies — is create content with the sole purpose of building high authority links , making it all the more imperative that we are conscious of the changes and trends outlined above
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Three fundamental factors in the production of link-building content
Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019 , “To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of visuals are becoming prominent for a reason.” Social Media Examiner’s 2018 Industry Report shows that 80 percent of marketers use visual assets in their content marketing.
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Four visual design cues ecommerce marketers should use in 2019