A small business’s step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales.

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A small business’s step-by-step guide to dominating local search in 2021

Four website usability elements that improve your search rankings

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward websites that render top-notch UX.

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Four website usability elements that improve your search rankings

Research insights: Role of featured snippets in website traffic boost

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”.

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Research insights: Role of featured snippets in website traffic boost

Customer experience optimization (CXO) for online stores: Three proven SEO tactics

30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience.

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Customer experience optimization (CXO) for online stores: Three proven SEO tactics

Content marketing metrics for B2B companies: From ToFu to BoFu

30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go. Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business.

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Content marketing metrics for B2B companies: From ToFu to BoFu

How to improve your website ranking in 2020

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches

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How to improve your website ranking in 2020

Six key content performance aspects that Google Analytics can’t measure

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious drawbacks for anyone looking to  measure content performance . The problem is systemic: Analytics was built to track traffic for ecommerce and content sites, with the structure of its reports built around pageviews.

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Six key content performance aspects that Google Analytics can’t measure

Six HTTP status codes most critical to your SEO success

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process.

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Six HTTP status codes most critical to your SEO success

Using IF functions on Google Ads to improve productivity

Back in the days when I was learning  PPC , one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the juice is no longer worth the squeeze Rather than creating clutter and a burdensome account to manage, I’ve since learned to make use of everything I can to speed up my workflow and free up bandwidth to focus on things that actually make a difference.

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Using IF functions on Google Ads to improve productivity