A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.

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A guide to setting up Google Analytics for your WordPress site

How URL hijackers are disrupting banks’ PPC campaigns

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords.

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How URL hijackers are disrupting banks’ PPC campaigns

Why brands should care about brand safety in mobile advertising

Easily spotted on the mobile web: holiday ad next to plane crash story;  Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… [This post originally appeared on our sister site ClickZ.com , but we thought it was so useful we wanted to share it here as well] Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter. An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social media) or, at worst, damaging to the brand’s reputation

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Why brands should care about brand safety in mobile advertising

How to maximize your AdSense earnings with Amazon CPM ads

If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units such as in-text links, pop-unders, pop-overs, interstitials and more from networks such as RevenueHits, Intellilinks, Clicksor, Chitika and more.

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How to maximize your AdSense earnings with Amazon CPM ads

Three reasons you might not need Google AMP after all

Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even those that are designed to look good on smaller screens still run the risk of loading slowly as a result of poor image optimization or heavy reliance on JavaScript and other large files. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations.

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Three reasons you might not need Google AMP after all

Seven ways to avoid content cannibalization

There’s currently a lot of discussion about how to improve your domain’s SEO . Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization

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Seven ways to avoid content cannibalization

The changing SERP: understanding and optimizing above and below the fold

Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up. Considering that our research at BrightEdge shows that an estimated 51% of the traffic to your site arrives through organic, the changes in the SERPs remain a pressing concern for all brands

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The changing SERP: understanding and optimizing above and below the fold

How strategic is your content strategy? Test yourself with five key principles

19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are the focus of a lot of digital marketers’ frustrations.

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How strategic is your content strategy? Test yourself with five key principles