Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and techies alike.
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, the ultimate sweet spot of engaging content to draw in new consumer eyeballs. But sadly, there are still some technical hurdles to overcome before the mobile video experience is as smooth as companies would like it to be
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How video impacts mobile web performance and UX, part 2: autoplay and audio
Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years. The advent of mobile apps that can take 360-degree photographs, or ‘photo spheres’, has made creating 360-degree images accessible to those without specialized equipment. At the same time, it has become easier to embed and share photospheres directly within webpages, and the virtual reality headsets which allow users to experience them are increasingly widespread and affordable
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How to get started with 360-degree content for VR
Online video solution Brightcove has released research that reveals some rather interesting insights into the social video viewing differences of various generations. The survey showed that 74 percent of consumers connect watching a video on social media and their purchasing decision making process. Brightcove also revealed some rather…
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Generational Differences in Social Video Viewing
YouTube announced two rather major improvements to their network this week and it's captured the attention of creators. The Alphabet (Google) owned video network is launching mobile live streaming (bringing the functionality to its mobile app to be more specific) and introducing a way to monetize those live stream (limited now to those with…
Vidyo has announced the launch and general availability of its Vidyo.io Communications Platform-as-a-Service (CPaaS), which will let application developers and enterprises embed high-quality, reliable, scalable, multi-party video collaboration into any WebRTC, mobile or native application.
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Embedding Videos Everywhere with Vidyo
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
Investing in video: when and how to succeed
It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking.
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Five quick tips to boost your SEO in 2017
The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month