30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine.
30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured.
30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike.
30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs
30-second summary: TikTok has quickly become one of the most popular, addictive social networks. President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a lawsuit in response. If it can continue to operate, it’s slated to become one of the most powerful marketing tools for brands
30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis. If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation
30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot