30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress
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Seven smart ways to upgrade your ecommerce content marketing strategy
Tag Archives: video content
Winter is coming: How to prepare your content strategy for a COVID-19 winter
30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.
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Winter is coming: How to prepare your content strategy for a COVID-19 winter
What you must know about TikTok for business
30-second summary: The majority of TikTok users are under the age of 29.
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What you must know about TikTok for business
How to get your YouTube videos appear in Google’s video carousel
30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs
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How to get your YouTube videos appear in Google’s video carousel
How the global lockdown is changing user behavior and digital consumption
30-second summary: Social media apps, online games, st reaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period. Ecommerce is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19.
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How the global lockdown is changing user behavior and digital consumption
The changing face of search: Dynamic content and experiences that perform
As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks, and channels.
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The changing face of search: Dynamic content and experiences that perform
An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers to, “…tell your product or brand story by showing people a series of videos in the order that you define.” But it is really a lot more. Video Ad Sequencing can be used to take your target audience on a video journey based upon, to a limited extent, their behavior. By telling a story VAS lets you drive deeper awareness, engagement, and consideration
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An introduction to Google Ads Video Ad Sequencing (VAS)
Don’t underestimate the power of video
Video content impacts organic performance more than any other asset that can be displayed on a web page.
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Don’t underestimate the power of video
Eight tips to getting your videos ranked on YouTube in 2019
Look around you, people are either watching vlogs and video interviews or enjoying branded video content and live stream recordings. This goes to imply that video marketing is at its peak as people are engaging with video content more than ever before
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Eight tips to getting your videos ranked on YouTube in 2019