Winter is coming: How to prepare your content strategy for a COVID-19 winter

30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.

Read this article:
Winter is coming: How to prepare your content strategy for a COVID-19 winter

How to get your YouTube videos appear in Google’s video carousel

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs

Read more:
How to get your YouTube videos appear in Google’s video carousel

How the global lockdown is changing user behavior and digital consumption

30-second summary: Social media apps, online games, st reaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period.  Ecommerce  is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19.

Read more:
How the global lockdown is changing user behavior and digital consumption

The changing face of search: Dynamic content and experiences that perform

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks, and channels.

Excerpt from:
The changing face of search: Dynamic content and experiences that perform

An introduction to Google Ads Video Ad Sequencing (VAS)

Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers to, “…tell your product or brand story by showing people a series of videos in the order that you define.” But it is really a lot more. Video Ad Sequencing can be used to take your target audience on a video journey based upon, to a limited extent, their behavior. By telling a story VAS lets you drive deeper awareness, engagement, and consideration

Continued here:
An introduction to Google Ads Video Ad Sequencing (VAS)

Eight tips to getting your videos ranked on YouTube in 2019

Look around you, people are either watching vlogs and video interviews or enjoying branded video content and live stream recordings. This goes to imply that video marketing is at its peak as people are engaging with video content more than ever before

Excerpt from:
Eight tips to getting your videos ranked on YouTube in 2019