Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.
The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation
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Interview: Why marketers shouldn’t waste their time with Google Posts
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app.
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How can marketers optimize for Google’s new “similar items” feature?
For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index .
These are interesting times for voice search , both in terms of its adoption among consumers and its technological development.
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“Ubiquitous and seamless”: The future of voice search
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff.
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How to capitalize on Facebook mobile traffic – even with a poor mobile experience
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords.
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How URL hijackers are disrupting banks’ PPC campaigns
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including sports, restaurants, local amenities, and entertainment.
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Can Google get users on board with “shortcuts in search”?
Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content . Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.
How to create SEO-friendly content
Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search , this is a significant move and is one that will undoubtedly extend beyond the US soon.