There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.
Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.
Technical SEO has certainly fallen out of fashion somewhat with the rise of content marketing , and rightly so. Content marketing engages and delivers real value to the users, and can put you on the map, putting your brand in front of far more eyeballs than fixing a canonical tag ever could
Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.
The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff.
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords.