As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and IT professionals of various types. These are the folks who write the code and/or generally manage the underlying various web technologies that comprise and power websites
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines. It may feel futile to try and compete with them in the realm of SEO.
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4 local SEO strategies for small and medium businesses
Over the past few years, Google’s SERPs have become progressively more enhanced and detailed . Users require as much information as possible before deciding which result to place their trust in and click through to
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The 2018 guide to rich results in search
As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us.
Chances are you’d not have waited for this page to load had it taken a second or two longer.
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8 tips for boosting the speed of your WordPress site
If you are a business looking to dive into display advertising , it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise
In Part 1 of this series , I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should deliver to these audiences.
Any stellar SEO strategy should be meticulously tracked and heavily data-driven.
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8 key Google Analytics reports for SEO
Paid search marketers look to technology to provide them with a competitive advantage.
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The must-have tools for paid search success
The human brain has evolved to instantly recognize images. Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses
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The future of visual search and what it means for SEO companies