How to scale your business internationally on search engines

Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market

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How to scale your business internationally on search engines

How to optimize images for mobile: Implementing light, responsive, correctly formatted images

The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience

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How to optimize images for mobile: Implementing light, responsive, correctly formatted images

Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web , but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider audience – it’s quick to access, with no downloading or storage required.

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Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed  and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical

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How to reduce the impact of images on your mobile site speed

Voice search: A digital space race

Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion’ taking place

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Voice search: A digital space race

How video impacts mobile web performance and UX, part 3: detecting and remedying issues

Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and techies alike.

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How video impacts mobile web performance and UX, part 3: detecting and remedying issues

Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

5 reasons to give SEO experts a seat at the website planning table

Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.

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5 reasons to give SEO experts a seat at the website planning table

8 technical issues holding your content back

Technical SEO has certainly fallen out of fashion somewhat with the rise of content marketing , and rightly so. Content marketing engages and delivers real value to the users, and can put you on the map, putting your brand in front of far more eyeballs than fixing a canonical tag ever could

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8 technical issues holding your content back

What’s new with Earth? First impressions of the relaunched Google Earth

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.

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What’s new with Earth? First impressions of the relaunched Google Earth