Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well
Digital enterprises are increasingly concerned about the experience their websites offer – and for good reason. Any friction within a website visit (slow to load, difficult to navigate, etc.) will send people packing. For too long, however, many brands didn't have the support to invest in user experience through usability testing,…
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C-Suite Buys Into UX Research
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’ .
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How to minimise the interaction cost of your web forms
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions.
Are you asking for too much information on web forms?
Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity
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How to make longer web forms easier for users
A new organization, The Coalition for Better Ads, has been launched to “ leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.” Supported by founding members like Google, Facebook, Unilever, Procter & Gamble, GroupM and the Interactive Advertising Bureau (IAB), the new organization represents the latest effort of players in the online advertising industry to cope with soaring ad blocker usage . According to Randall Rothenberg, the president and CEO of the IAB: Advertising funds the diversity of information, entertainment, and services on the free Internet, but that doesn’t give business a license to abuse the good will of consumers. It is essential that industry create standards to assure that consumers get safe, fast, secure delivery of the sites and services they love.
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Coalition for Better Ads to make digital ads great again
Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we’d update it for the current digital landscape. Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
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How to test a website before you launch: a 28 point checklist
When it comes to user experience, most retailers want to exceed shopper expectations before, during and after the sale. Costly or slow delivery speeds, however, can put a damper on the entire customer journey. As one of the biggest challenges that e-commerce sites face, retailers are finding ways to improve their back-end fulfillment..
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Shipping API Speeds Up Growth
:: By Ashesh Shah, Fusion Informatics :: It is hard for marketers to see their app's user retention rate falling with time. The reasons, however, may lay within their app user interface (UI) or user experience (UX) design. Addressing flaws related to UI, can help enterprises avoid mistakes impacting their overall UX, and sabotaging..
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Avoid These UI/UX Mistakes to Improve Mobile App Retention
There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality. But if your business is going to be on track for success, then both need to be working in harmony.
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How UX designers and SEOs can work together