How JavaScript impacts page loading speed on mobile

The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images , thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka scripts or JS) is one of the triumvirate of technologies that make web pages (and web apps) work.

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How JavaScript impacts page loading speed on mobile

7 advanced Google Shopping strategies [Infographic]

Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer. The infographic below, produced by Clicteq , will give you a quick visual and entertaining summary of seven advanced Google Shopping strategies that can supercharge your Google Shopping performance and help you compete in 2017

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7 advanced Google Shopping strategies [Infographic]

How to target high-income consumers with Adwords

There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return on investment. Today I am going to be showing you a deeply hidden gem within AdWords that allows you to target people based on their household income

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How to target high-income consumers with Adwords

Worldwide mobile internet use surpasses desktop for the first time ever

It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof.

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Worldwide mobile internet use surpasses desktop for the first time ever

HP USA Migrates Affiliate Program

Targeting core audience segments can be difficult across touchpoints, but is often one of the leading factors of whether acquisition and retention efforts are successful or not as irrelevant audiences simply don't convert. HP USA has opened up new opportunities to find these high-value consumers by choosing Affiliate Window to launch its…

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HP USA Migrates Affiliate Program

Is an internal linking strategy paying off for Mail Online?

Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords.  It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same topic is that you can end up with multiple pages which have similar keywords which compete against each other in Google for the same search terms.

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Is an internal linking strategy paying off for Mail Online?

Winners and losers of Google’s latest mobile friendly update: USA

Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out.

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Winners and losers of Google’s latest mobile friendly update: USA

Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

Google, Twitter, Microsoft and Facebook are among eight of the world’s largest tech companies to sign a joint letter to US congress demanding reforms in the way government agencies collect user data. Their demands align with the USA Freedom Act.

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Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying