Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working would be random at best

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Targeting generational buzzwords like “Millennials” means targeting no-one

International SEO: 5 ways to scale performance

The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population —  leaving plenty of room for growth.

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International SEO: 5 ways to scale performance

The 4 scariest online marketing disasters and how to avoid them

My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen.

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The 4 scariest online marketing disasters and how to avoid them

How to target high-income consumers with Adwords

There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return on investment. Today I am going to be showing you a deeply hidden gem within AdWords that allows you to target people based on their household income

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How to target high-income consumers with Adwords

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

:: By Dr. Suresh Divakar, Ugam :: It’s no secret that technology has radically transformed the way consumers shop. According to Forrester Research Inc., online sales in the United States are expected to reach $523 billion in the next five years.

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Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

Winning the Battle for Millennials’ Loyalty

:: By Kate Hogenson, Kobie Marketing :: Millennials are now the largest generation in the United States, and they hold the purse strings to nearly $600 billion each year. Given their incredible spending power, brands know they must earn their trust and loyalty

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Winning the Battle for Millennials’ Loyalty

Just 36% of people entering the tech industry are women

The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is according to US research by McKinsey in their new report: Women in the Workplace The study surveyed 132 companies which collectively employ more than 4.6m people. It shows that while 75% of CEOs in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind

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Just 36% of people entering the tech industry are women

From Rio to Revenue: How Channeling the Olympic Games can Boost SMB Sales

:: By Gabe Larsen, InsideSales.com :: With the closing of the 2016 Rio Olympics, the United States celebrated new records, outstanding displays of athleticism and 121 medals, securing our spot as the top nation on the medal count. We witnessed emotional medal ceremonies, profound acts of sportsmanship and prime examples of unconquerable..

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From Rio to Revenue: How Channeling the Olympic Games can Boost SMB Sales

Is Donald Trump’s earned media hurting his brand?

The 2016 US election  features a presidential candidate like no other . Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton

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Is Donald Trump’s earned media hurting his brand?