Killer demand gen strategy, Part 2: Google Display Network targeting

This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1 , I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities that allow you to get in front of your target audiences and the personas you have built out

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Killer demand gen strategy, Part 2: Google Display Network targeting

Killer demand gen strategy, Part 1: Personas and creative development

When embarking on demand generation channels such as Facebook and Google Display Network , it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to target – as well as crafting the right creative and messaging strategy.

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Killer demand gen strategy, Part 1: Personas and creative development