30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy Create a detailed editorial calendar to plan out all assignments and deadlines to “catch” the rising interest in seasonal content and deals Summer is a slow season for many businesses, especially those in a B2B niche.
30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization.
30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands.
30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed decisions on how to be successful. As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate insights
Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course, trying to predict social media trends is much more trustworthy than fortune-telling even if you’re using astrology as a framework for that. Most social media predictions stand on the existing trends and research , which makes them highly likely to actually be accurate. It’s a common truth that social media platforms are constantly changing, they come up with new features, change algorithms, review their respective policies, and it all affects the way we do marketing on social.
When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. Hi [insert your name here], Revenue is looking a little lighter than usual this month versus last year. What can we do to close the gap
Technical optimization is the core element of SEO. Technically optimized sites appeal both to search engines for being much easier to crawl and index, and to users for providing a great user experience. It’s quite challenging to cover all the technical aspects of your site because hundreds of issues may need fixing. However, there are some areas that are extremely beneficial if got right