It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far.
It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Content marketing is an integral part of a digital marketing strategy , and as it grows even more popular in 2016, it’s time to maximise its effectiveness in 2017 and examine all the new possibilities that may be useful for your brand. Next year closer than you think, so here are our suggestions on the biggest trends in content marketing
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches? Online search is the most popular way to discover a Halloween costume nowadays, as according to National Retail Federation, 35% of adults rely on searching to find their costumes.
:: By Joe Griffin, ClearVoice :: According to the recently released “Benchmarks, Budgets, and Trends” report from Content Marketing Institute and MarketingProfs, 28 percent of B2B marketers don't measure the ROI of their content marketing. Failing to do so is a mistake, because tracking metrics — the right metrics —… [[ This is a content summary only.
Measurement is an imperative element of all marketing activity. Not only do we need to understand the commercial impact of the activity we are undertaking in order to learn and optimise, but our client/business must also see the value being driven over time.
In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report , nearly a quarter of respondents identified content marketing as the key trend for their company this year. But despite the widespread adoption of content marketing, companies still face numerous challenges in putting it to use effectively. For example, the majority of companies don’t have a dedicated content marketing team.
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. The world of SEO continues to change at lightning speed
The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together . Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.
Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory. Interactive Advertising Bureau, Kargo and Refinery29 conducted a survey among 283 marketers and media agency executives, discussing how the advertising experience can be improved