How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

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How to future-proof your SEO for 2018

Black Friday SEO: Last-minute tips for the holiday season

Black Friday  kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one .

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Black Friday SEO: Last-minute tips for the holiday season

A search marketer’s guide to using paid social media

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.

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A search marketer’s guide to using paid social media

What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research : Keyword clustering. Single-keyword SEO has been a staple for a long time

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What is keyword clustering, and who cares? (Hint: you should!)

How to use demand generation channels to effectively expand your reach

As Q4 approaches , it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering

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How to use demand generation channels to effectively expand your reach

Should I move my WordPress website to HTTPS?

Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month,  the news came that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages.

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Should I move my WordPress website to HTTPS?

5 SEO features to make sure your ecommerce platform supports

When  choosing an ecommerce platform  to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are essential to your ranking success

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5 SEO features to make sure your ecommerce platform supports