Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.
Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables.
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A seven step B2B AdWords tracking audit
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years
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How to track clicks to offline sales from a B2B lead generation website
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics, these blog posts are due an update. Custom Variables vs Events The first question is whether to capture details of the 404 Error Page within page level customisations or as an event.
Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Now in 2016, tools are essential for professional marketers.
If I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses, but not your own data, would you tell me to take a hike?
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AdWords Smart Goals: not a smart move for advertisers
This article was originally published on our sister site ClickZ , but it’s so helpful we thought we’d share it here too.
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An absolute beginner’s guide to setting up Google Analytics for your website
The Federal Communication Commission (FCC) dismissed a petition that would have imposed new requirements on online service provdiers like Google and Facebook. As a result, websites won't be forced to honor consumers “Do Not Track” requests.
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Do Not Track & Regulating Information Services
Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. SUBSCRIBE to Website Magazine – 12 Issues FREE Advertisers that have not yet implemented UET will have an easier time doing so, as the tag and goal creation process have been separated
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Changes to UET at Bing Ads
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.
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Google AdWords Upgrades URLs for Better Tracking