PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started.
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation.
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Make no mistake: content errors harm your brand and SEO
Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience
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How digital marketers can take advantage of Valentine’s Day
So you want to be a marketing organization that’s truly digital? While your company’s leadership may have a solid idea of what they want for the business in terms of digital transformation , in order to achieve it, they need to get every level of the organization working towards that goal
Following on from our time saving Excel shortcuts , we continue offering updated advice for the time-sensitive spreadsheet enthusiast.
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Guide to Excel VLOOKUP basics and top five rookie mistakes
Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we’d update it for the current digital landscape. Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
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How to test a website before you launch: a 28 point checklist
Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
Seven tips to squeeze more revenue from Google Shopping Ads
The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry
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Why you NEED to raise organic CTR’s (and how to do it)
Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website
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How to use site search to improve conversion