How digital marketers can take advantage of Valentine’s Day

Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience

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How digital marketers can take advantage of Valentine’s Day

How marketing leaders can create a digital mindset in their organizations

So you want to be a marketing organization that’s truly digital? While your company’s leadership may have a solid idea of what they want for the business in terms of digital transformation , in order to achieve it, they need to get every level of the organization working towards that goal

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How marketing leaders can create a digital mindset in their organizations

How to test a website before you launch: a 28 point checklist

Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we’d update it for the current digital landscape. Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.

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How to test a website before you launch: a 28 point checklist

Seven tips to squeeze more revenue from Google Shopping Ads

Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.

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Seven tips to squeeze more revenue from Google Shopping Ads

Four ways to adjust your SEO strategy for four-pack paid search ads

The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.

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Four ways to adjust your SEO strategy for four-pack paid search ads

How to use site search to improve conversion

Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website

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How to use site search to improve conversion