A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.

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A guide to setting up Google Analytics for your WordPress site

Mobile-First Indexing: Everything we know, and how it could affect you

For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index .

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Mobile-First Indexing: Everything we know, and how it could affect you

Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed . Find out how you can avoid the same mistakes. Web users are not patient.

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Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

5 easy ways to launch a local email marketing strategy

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails

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5 easy ways to launch a local email marketing strategy

Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new  Beauty and the Beast movie.

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Emoji appear in Google AdWords ads titles

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks. As such, any gains to be made from using emoji were very short-term

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Emoji appear in Google AdWords ads titles

Does your website suffer from one of these five content gaps?

In 2016, Google rolled Panda into its core algorithm . What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings

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Does your website suffer from one of these five content gaps?

Social Strategies for Time-Strapped Marketers

Social media management can be quite enjoyable but also quite time consuming particularly as a brand's target audience(s) starts to become more active on emerging networks – wouldn't Snapchat be nice? The following article includes eight quick strategies for companies feeling the time crunch, but that are still dedicated to maintaining a..

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Social Strategies for Time-Strapped Marketers

Seven ways to elevate your personal and professional SEO performance in 2017

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations

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Seven ways to elevate your personal and professional SEO performance in 2017

How to keep Q4 paying off in 2017

Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences.

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How to keep Q4 paying off in 2017