Generation Z, the current 13-17-year-olds, have been mobile since middle school.
Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days
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Four collaboration tools to bring your marketing efforts to a new level
Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing , influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility.
Remember the Ice Bucket Challenge ?
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7 Timeless Reasons Why & How Content Goes Viral
It’s been two weeks since Penguin 4.0 was officially announced . Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net
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Penguin 4.0: a link builder’s perspective
A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers.
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The three Vs of contact data: verify and validate for value
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present
Seven ways to future-proof your digital strategy
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent .
What do you imagine is the future of search? Voice … for sure. Machine learning alogrithms … certainly.
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Q&A: ESPforMe’s Scott Rummler on how the future of search may all be in your mind
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get richer”, to explain why sites that live at the top of Google are likely to stay there.
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Are related sitewide footer links the key to dominating Google?