How video impacts mobile web performance and UX, part 2: autoplay and audio

Mobile video is a major up-and-coming trend in content, with brands everywhere  converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call  that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, the ultimate sweet spot of engaging content to draw in new consumer eyeballs. But sadly, there are still some technical hurdles to overcome before the mobile video experience is as smooth as companies would like it to be

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How video impacts mobile web performance and UX, part 2: autoplay and audio

Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search , this is a significant move and is one that will undoubtedly extend beyond the US soon.

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Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

6 SEO Experiments That Will Blow Your Mind

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes.

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6 SEO Experiments That Will Blow Your Mind

A guide to testing your paid social ads to enhance ROI

While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel. Paid search is great at capturing user intent, but is a poor channel for proactive targeting customers, feeding the top of the funnel before the user has the purchasing intent.

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A guide to testing your paid social ads to enhance ROI

CTR as a ranking factor: what we know so far and how to action it

For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings. This theory makes sense; why wouldn’t Google be looking at user based signals to improve search results

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CTR as a ranking factor: what we know so far and how to action it

Nine lesser-known SEO resources and blogs you might not follow, but should

I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar. So I decided to put together a list of my favorites that I feel aren’t shared or mentioned enough.

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Nine lesser-known SEO resources and blogs you might not follow, but should

9 Interview Questions to Ask Your SEO Hires

Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent.

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9 Interview Questions to Ask Your SEO Hires

Will Wheaton Slams Google for Incessantly Pushing Google+

Wil Wheaton may no longer be the “mortal enemy” of fictional character Sheldon Cooper on the CBS TV Show “The Big Bang Theory”, but the actor and writer isn’t hiding his contempt for how Google is forcing Google+ down the throats of users.

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Will Wheaton Slams Google for Incessantly Pushing Google+