A marketer’s guide to Core Web Vitals and page experience

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your organic listings is real Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience Update was on the horizon, based on information taken from internal studies and industry research that demonstrates how users prefer sites with a great page experience. This new set of search ranking signals incorporates user experience metrics including mobile-friendliness, safe browsing, SSL certification, and intrusive interstitials, as well as Core Web Vitals.

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A marketer’s guide to Core Web Vitals and page experience

Five steps to deliver better technical SEO services to your clients

Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist guy at heart — technical SEO requires a balance of knowledge, diligence, and grit to be proficient

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Five steps to deliver better technical SEO services to your clients

8 free technical SEO tools you probably haven’t heard of

There are a plethora of technical SEO tool lists and articles out there, with some free and freemium tools to full-on paid tool lists. This list pulls together eight of the more unheard-of tools to help you on your quest to improve the technical state of your site (for free)

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8 free technical SEO tools you probably haven’t heard of

Technical SEO vs content marketing: Which should SEOs focus on?

In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true. The two elements work hand-in-hand on a website to support its organic successes.

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Technical SEO vs content marketing: Which should SEOs focus on?