Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.
Since cloud computing first gained mainstream attention around 2009 , its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution.
How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win £100 in Amazon vouchers. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels.
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Three major developments that will shape multi-channel marketing in 2017
We’re inviting all mobile marketing technology companies, service providers and agencies to be a part of our inaugural Mobile Marketing Reader Survey .
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business .
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What’s next for Adblock Plus and its Acceptable Ads Platform?
Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings . But Brodie Tyler, founder of ReviewJump , believes that they aren’t given enough emphasis – by businesses or the SEO community.
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their mobile experience a top priority. But a new report by PointSource into ‘The State of the Mobile Experience’ has indicated that few are happy with the results
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Are retailers missing the mark on m-commerce?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages
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Why are SEOs slow to implement Accelerated Mobile Pages?
This year is looking up for small businesses (SMBs), as a recent survey from Constant Contact reveals that more than 70 percent have met or exceeded their first quarter revenue targets. In addition to a good start to 2016, the survey shows that SMBs finished 2015 on a high note. In fact, the data reveals that 61 percent of SMBs reported ending…
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2016 Off to a Good Start for SMBs
A new study is shedding light on how mobile devices have changed the way companies ask for and understand customer feedback. The Feedback and Loyalty on the Mobile Frontier study, from Apptentive and SurveyMonkey, reveals that 98 percent of the survey respondents who prefer to leave feedback for companies directly in-apps are likely to do so when… [[ This is a content summary only
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Insights into Customer Feedback on Mobile