The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Has the marketing cloud lived up to the hype?

Since cloud computing first gained mainstream attention around 2009 , its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution.

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Has the marketing cloud lived up to the hype?

Reader survey: calling all mobile marketing technology firms, agencies & service providers

We’re inviting all mobile marketing technology companies, service providers and agencies to be a part of our inaugural Mobile Marketing Reader Survey .

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Reader survey: calling all mobile marketing technology firms, agencies & service providers

Are you paying enough attention to reviews in your local SEO?

Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings . But Brodie Tyler, founder of ReviewJump , believes that they aren’t given enough emphasis – by businesses or the SEO community.

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Are you paying enough attention to reviews in your local SEO?

Are retailers missing the mark on m-commerce?

With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their mobile experience a top priority. But a new report by PointSource into ‘The State of the Mobile Experience’ has indicated that few are happy with the results

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Are retailers missing the mark on m-commerce?

Why are SEOs slow to implement Accelerated Mobile Pages?

It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages

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Why are SEOs slow to implement Accelerated Mobile Pages?

2016 Off to a Good Start for SMBs

This year is looking up for small businesses (SMBs), as a recent survey from Constant Contact reveals that more than 70 percent have met or exceeded their first quarter revenue targets. In addition to a good start to 2016, the survey shows that SMBs finished 2015 on a high note. In fact, the data reveals that 61 percent of SMBs reported ending…

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2016 Off to a Good Start for SMBs