SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior.
On its Developers blog , Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine Roundtable , and Google provided an image to show how this will look in practice: Podcasts can be indexed and embedded in results, which could be a particularly useful functionality for Google Home and smartphones.
How can a business stand out in local SEO with no physical premise? Is it even possible? Local search is very competitive and it becomes even more of a challenge to compete with other businesses when yours has no physical premise.
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Five ways to use local SEO even when you don’t have a physical premise
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J
Ebay recently announced the acquisition of artificial intelligence, machine learning and big data analytics company Expertmaker, showing once again its interest in optimizing its structured data initiatives and product organization on the marketplace in pursuit of greater listing relevance. One component of eBay’s strategy to drive… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
In Pursuit of Relevance; AI Comes to Ebay
:: By Travis Bliffen, Stellar SEO :: No doubt you've seen rich snippets appearing on Google's search engine result pages (SERPs), including review stars, product pricing information, inventory status, events and other attributes to call attention to a company's products or services and stand out on the crowded SERPs. Google… [[ This is a content summary only.
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Supercharge Your SEO with JSON-LD
Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices.
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Google to Make Mobile URLs More User-Friendly
The system, which processes incoming emails and converts them into structured data, can now be sent to other Web services such as a customer relationship management (CRM) system. Essentially, mailparser.io clients will be able to update their CRM with contact information from any number of unstructured emails sourced from lead services or… [[ This is a content summary only
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Mailparser.io Integrates Email Data Within CRM Solutions
Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding.
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Google Updates Data Highlighter, Launches Structured Data Markup Helper
You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.
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How to Add Reviews to Your Site Using Schema Structured Data Markup