30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you spend enough time in the digital marketing space, even if you focus on just one area of it, you’ll eventually catch wind of the intersection of SEO, paid media, web design, and link building. There’s no avoiding it since all these areas run together to ideally form a strong online presence for a business. Within that context, if you’ve ever been the one to devise a digital strategy for yourself or your clients, you’re probably familiar with the types of market niches that would push a business to focus more on SEO or paid search marketing
30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to ensure realistic, practical, achievable, and mutually agreed milestones and budgets are set with your clients Clients often ask for a forecast to estimate their ROI with this type of marketing investment.
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How to show the business value of your SEO proposal
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should.
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Why killing your content marketing makes the most sense
30-second summary: Most marketers agree that creating content is a core business strategy SEO can help you capitalize on the content you’ve created and see lasting results Create content around common sales objections to improve the sales process Instead of going all-in on the best-case scenario of in-person events being able to happen in 2021, create a plan based on what you know works now and could continue to work into the future as well With 2020 pulling the rug out from under pretty much everyone, it’s no surprise that marketing has had to shift over the past year. Where the focus for many organizations was once in-person meetings and events like trade shows and conventions, it’s now mostly shifted to tactics that can be deployed remotely. The biggest winner out of all this change has, without a doubt, been content marketing
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Where do you take your marketing strategy from here?
30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than native apps, which require ongoing updates, review management, and shared profits with app stores Nick Chasinov, Founder and CEO of Teknicks, outlines a few of the major business benefits of using PWAs If Apple was threatened by “Fortnite” trying to bypass the App Store , it’s not going to be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control over the Apple App Store because they offer app-like experiences without the need to download an actual app. They’re designed for the everyday website user but provide many features that are exclusive to native apps.
30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time .
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A comprehensive guide on using Google Trends for keyword research
30-second summary: A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search. Voice search optimization is critical to your SEO success. Striking keyword targeting helpful to get more results in a short time
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Seven enterprise SEO strategies and tactics that really work
30-second summary: Despite 2020’s challenges, ecommerce sales increased over the 2020 holiday — up 49 percent over 2019, pointing to a dramatic shift in 2021. Brands employed new strategies, like curbside pick-up, to increase shopper’s comfort levels in the midst of a pandemic. To leverage large quantities of customer data from multiple sources, brands will seek solutions that enable them to extract value from the data to drive intelligent decisions on delivering the right products at the right time at scale
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Leveraging customer data and AI to drive ecommerce growth in 2021
30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity
30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos.
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2021 Search marketing: The year of automation