Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should.

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Why killing your content marketing makes the most sense

How to plan content marketing for an ecommerce business

It’s 2018 and running an ecommerce business is a lot more than just selling your products and services online. It requires you to handle everything ; inventory management, promotion, shipping, replacements, refunds, order management – pretty much a lot on the plate. Amidst all these job obligations, we hope that you have not managed to ignore the importance of the content marketing strategy for your ecommerce business

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How to plan content marketing for an ecommerce business