The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

QUICK HIT: The State of .COM & .NET

VeriSign reported financial results for the fourth quarter and full year of 2016, and along with it, some information on the state of the .COM and .NET domain name extensions. The domain name and internet security provider ended the fourth quarter with 142.2 million .com and .net domain name registrations in the domain name base, a 1.7 percent…

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QUICK HIT: The State of .COM & .NET

High Anxiety in the Post-Purchase Experience

What feeling do you get when you purchase something online? If it is any level of anxiety, know that you're not alone. According to the State of Post-Purchase Experience Report published by post-purchase experience platform Narvar recently, shoppers are increasingly frustrated or anxious with online purchases and express concerns about…

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High Anxiety in the Post-Purchase Experience

Operational Failures on Global Affiliate Payments

Affiliate marketing is incredibly appealing to millions of Web professionals, but the practice (for both brands and publishers) remains challenging.

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Operational Failures on Global Affiliate Payments

Big Data Proves Tough to Implement

CA Technologies has recently released its latest study on the state of big data and the benefits and obstacles that companies are experiencing when trying to leverage the technology. The study, titled “The State of Big Data Infrastructure: Benchmarking Global Big Data Users to Drive Future Performance”, reveals the top five obstacles..

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Big Data Proves Tough to Implement

Paid Search Sees Largest Year-over-Year Spending Increase in Three Years

As marketers seek the most effective ways to reach consumers it’s important they understand how the markets are trending and what other marketers are doing to reach their consumers. IgnitionOne has recently released a report on the state of digital marketing in the early part of 2015 titled “Q1 2015 Digital Marketing..

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Paid Search Sees Largest Year-over-Year Spending Increase in Three Years